Innovations in technology have brought many advantages and disadvantages to companies around the world. Many of them were not able to withstand this change and folded after a few years. However, one group not only withstood the strength of change but came out even stronger. Grupo RBS is a Brazilian media conglomerate that today owns multiple forms of media including newspapers, radio, and multiple television stations. There answer to a technological revolution was not to fight through it but use it to their advantage to grow.
When asked how Grupo RBS was able to succeed where many had failed they stated that they simply refused to invest in the poison. Poison, in this case, was not the innovations happening but the technology applied to distribution platforms. The company has been able to survive, grow and succeed for almost 60 years with this type of mindset. The Rio Grande do Sul located company was first started when Maurício Sirotsky Sobrinho erected a loudspeaker in the city square. Since then Grupo RBS has been able to accumulate over three newspapers, five radio stations, and 12 TV stations. One of their largest ones includes Zero Hora newspaper which generates an incredible 23.3 million online visits each month making it one of their most popular mediums for people to use, reports by meioemensagem.com
When Grupo RBS was in danger of being brought down by the introduction of technology, the president and grandson of the founder Eduardo Sirotsky Melzer stepped up to the plate. His focus was not on fighting the market and although he had to make some really tough calls the company was able to pull through. The philosophy used during this time was not one of desperation but of “Where are the opportunities?”. Advertisement quickly moved away from print and much of the revenue being generated by the company was directly pumped back into investments in the digital subscription section. Today, RBS continues to thrive in all mediums of their business, not only within the Brazilian market but all over South America as well.