Gustavo Martinez is a modern advertising and marketing guru who knows the ins and outs of his industry. He has helped to lift up some of the most well-known brands and now serves as a consultant. Before today, he worked with J. Walter Thompson Worldwide as its chief executive officer. He also worked with Olgilvy and Mather as well as McCann Worldgroup in the past.
Gustavo Martinez recently participated in an interview, where he was asked to talk about how he has fared as a consultant in the marketing industry. He responded by commenting that he is really an independent contractor and that consultants have been around for quite some time in the marketing world. As a consultant, he has worked with multiple agencies, and he believes that creativity is the most important skill that any marketer can bring to the table.
Gustavo Martinez is currently serving UV Business Acceleration, which is a company that works with startups who might fail without their assistance. Nine out of ten startups don’t even make if off of the ground after a few years.
Martinez helps these kinds of companies or brands to streamline a lot of their business and would like to lower the number of startups that fail. Most companies have to learn the hard way what works and what doesn’t, but when they bring Martinez aboard they can rely on his many years of experience in the industry.
Gustavo Martinez has admitted that he spends a lot of his time working, but that he also likes to spend as much time with his family when possible. He likes to hire team members who use their creativity to fuel their thinking and sees himself as an inspirational figure who can find their talents.
Over the years, he has discovered that it is vital to place team members on projects they are passionate about. He makes sure to recognize and highlight the hard work of specific team members, and he does his best to foster a creative atmosphere in the workplace.
Gustavo Martinez believes that one of his best entrepreneurial attributes is his ability to listen to people. Over the course of his career, he has discovered that everyone has something they can contribute to a team effort.
Martinez was asked to talk about the kind of advice he might offer a younger version of himself, and he commented that he would tell himself to have more patience and to try to learn from gifted people.
While many other entrepreneurs may focus only on the money they make for themselves, Martinez likes to participate in charity. Many businesses and businessmen like to engage in philanthropy only to improve their reputation, but he sees this as a form of advertising rather than true generosity.
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