For those who are concerned with their environmental impact The RealReal is coming up with real solutions. The RealReal’s success comes from bringing upscale second-hand, or alternative ownership models into the front of the fashion industry. Not only is this a great way to save money, but it’s also a great way to help the environment. And each customer knows exactly what they’ve saved because of personalized emails, that break down the individual’s monetary gains and reduced environmental impact made the past year.
Environmental impact is actually one of the leading causes driving more and more people to companies like The RealReal. They include in their emails a breakdown of how much water and how many driving miles were saved by shopping with them. As well as the greenhouse gas emissions and overall energy saved. The data is compiled by inhouse data science teams. The idea is to make the impact that they have on the environment as tangible as possible.
It appears to be benefiting the company as well. Not only are the customers happy saving money, the 8 year old company The RealReal is nearing a billion dollars in valuation. In the past few years they have began to sell watches and fine jewelry in addition to clothes. Although they made 100 million dollars with fine jewelry and watches in their first year offering these additions, they say that clothing is still their main product in units and in dollars made. They say their main brands sold are Rolex, Chanel, Hermes and Louis Vuitton.
The RealReal is making a difference by saving people money and saving the environment with upscale alternative ownership items. They, and other similar companies, are using personalized emails to make these differences tangible for their clients. Now you can know exactly how much you saved money and the environment by shopping The RealReal.
Find out more about the The RealReal: https://fashionista.com/2018/07/the-realreal-series-g-funding-115-million